AT&T and Turkcell Mobile Advertising and Marketing Benchmarking Study by Evrim Dirik
As you know, I was looking for a short-term job experience in USA to know more about the telecom and mobile advertising and marketing market. I finally had the chance to work for AT&T for two months during my full time experience in Turkcell. Turkcell is the leading telecom carrier in Turkey, while AT&T is not only the worlds leading telecom carrier but also a corporation that has the three screen advertising strategy.
Although I could not share all outputs of the benchmarking study, I would like to share this presentation including facts&figues about US and Turkey telecom as well as mobile advertising and marketing market. Please do not hesitate to get in touch with me!
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