QR Codes, is it too late for us?
Telstra Codes selected as best mobile advertising service in GSMA Asia during 2008. Forget about the awards, search for the success stories! I had the chance to know more about QR Codes, (Please read more @ http://en.wikipedia.org/wiki/QR_Code)
I realized that technical requirements are low for the application called QR CODE READER. If you have a camera in you mobile, I am sure it supports QR Code! Anyway check it out @ http://www.upc.fi/en/upcode/suitablephones/
DoCoMo i-mate supports QR Codes and it is the leading operator that use QR Codes which is a bridge between digital and hardcopy ( magazines, cans, outdoor etc…)
Pepsi UK printed QR Codes to 400 million cans ( incredible!!!) and I am sure they are waiting to become a success story! Please visit http://www.pepsi.co.uk/qrcodes.aspx
The difficult part is assuring people to install QR Codes to their mobiles, if you are an operator its easy for you! But not, you should think twice before you plan a mobile marketing campaign using QR Codes.
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